Paramount+ is shifting its focus towards a broader audience, particularly women, as it aims to expand its appeal beyond the Sheridan era. The streamer's new strategy involves developing destination series that will broaden its appeal, especially to more women and genre viewers. Paramount+ is also testing out microdramas and 'grounded genre' ideas, which could appeal to international audiences. The platform is avoiding half-hour comedies and focusing on adult dramas, romance and family stories, and thrillers that are serialized. Paramount+ is also looking to hire major creatives and stars, while keeping costs in check. The streamer's deal volume has been surprising some observers, but the studio cites that it has greenlit 25 new series over the past 10 months. Paramount+ has a generous offramp, as Taylor Sheridan's TV deal will officially move to NBCUniversal in 2029, allowing the streamer to retain his fans while also offering nonsubscribers compelling reasons to create an account.
